Favour.it (@Favour_it) Extends Facebook Likes, Social Media Business Marketing Potential {BETA} | Courtney Social Media Consultant in Los Angeles

Favour.it - Explore Your Friend's Favourits
Courtney · Saturday, December 29th, 2012 at 10:56 am in Apps · 0 Comments

I started playing with the Favour.it Beta a couple of weeks ago. Here are a few screenshots for you to check out! Read more about why I feel Favour.it Extends Facebook Likes, and how Favour.it could be a social media goldmine for businesses.

What is Favour.it?

Favour.it is a web application that is currently in Beta. With Favour.it, you can explore your friends' favourits. Use Favour.it to get friends' suggestions on web apps, iOS apps, books, movies, games, vendors, and more. { I added 'web apps', 'iOS apps', and 'vendors' to their website slogan. To me, it just made more sense. }

Favour.it Extends Facebook Likes

Favour.it extends Facebook Likes because it not only allows you to see the items that your friends like, but using Favour.it,

  • you can subscribe to friends favourits (read: likes)
  • re-favour their favourits,
  • and most importantly, read what their favourit is, and why they favourit – all in the same screen.

In fact, the first API connection that you make when registering for Favour.it is your Facebook account connection. Once connected to Facebook, Favour.it aggregates all of your Facebook likes, and turns them into your favourits. Favour.it allows you to select specific FB Likes, categorize, and add a note on why you Favour.it.

Favour.it Answers The Question ‘Why?’

I love that Favour.it requests the “why” in adding a favourit. There are a million different 'likes' on Facebook, and Favour.it not only allows you to see those friends with common interests, but allows you to dig a little deeper into the actual interest.

Favour.it’s Social Media Business Marketing Potential

Favour.it's Social Media business potential is obvious because it offers what Facebook lacks. Not only that, but if the Favour.it team can figure out a way to pull in both Twitter, Yelp, Foursquare, Linked In, and Pinterest without bogging down the site, it would be a goldmine for social media business potential.

Can you imagine searching for a wedding planner or photographer on Favour.it?

You'd be able to grab all of your Facebook, Twitter, Yelp, Foursquare, Pinterest, and LinkedIn friends' favourits all with the simple click of a mouse. You'll know why they favour it, and your decision will be that much easier. You won't have to send them a Facebook message asking what they like, or if they wrote a Yelp review. Information on each favourit will already be available to you.

Social Media Marketing Suggestions for Favour.it Team

Here are a few social media marketing suggestions for the Favour.it Team

  1. Connect Yelp, Foursquare, Pinterest, and LinkedIn.
  2. Link Yelp to specific favourits, highlighting the reviews of our Favour.it friends.
  3. Link Foursquare to specific favourits, with the aggregate number of times our friends have actually checked-in to the favourit.
  4. Link Pinterest to allow Favour.it users to “pin” favourits, or even use Pinterest API (I know Pinterest API is a headache.) to create a “Favour.it” board with links back to Favour.it.
  5. Link LinkedIn for the added potential of finding out which friends actually work or previously worked at a favourit. {Yeah, I know Facebook does it. But they don't do it well.}
  6. Once out of Beta, and usage picks up, allow for premium business listings.

Favour.it Premium Business Listing – The Marketing Potential

If Favour.it picks up, they'll be able to roll out premium business listings. A business can pay for a premium listing on Favour.it which will feature the following:

  1. direct social media profile linking,
  2. preferred user screenshots – or – uploading own screenshots which take precedence in hierarchy to standard user screenshots,
  3. premium logos and use of banner above the entire business listing { should not replace screenshot region},
  4. prime real-estate in favour.it “hive” { smack dab in the middle – drawing the user's eyes and attention amongst their friends' Favour.it. Of course, I'm not sure of the current favour.it algorithm for ordering, but I'm sure this area could simply be “skipped”, allowing for premium listings to fill-in the space using an “if, then, else”. #IJS }
  5. ability to show/hide/highlight/order { add weight }Yelp Reviews,
  6. ability to show/hide/highlight specific Twitter Comments,
  7. ability to show/hide/highlight specific employees on LinkedIn.

Again, there's a lot that can be done if Favour.it can roll out the features both properly, and timely – not rushed. I've got a million more ideas and thoughts on how they can do this, and how Favour.it could be beneficial for my social media consulting clients looking to beef up their social media presence, but I've gotta give the brain a rest.

I'm excited to see where Favour.it goes from here.

How To Win Free StickyGrams in 2013 | Courtney Social Media Consultant in Los Angeles

Win StickyGrams - January 2013 Photo A Day Challenge
Courtney · Thursday, December 27th, 2012 at 9:32 am in Events · 0 Comments

Here's a message from Kaye @ StickyGram on how to Win Free StickyGrams in the January 2013 Photo a Day Competition.

Hello StickyGrammers,

We’ve decided to challenge ourselves to take a picture every day in January. Would you like to join us?

Every day there will be a pack of StickyGrams up for grabs: we’ll reveal a daily theme on our website and Instagram. If you stick with us for the full 31 days you’ll earn a little special something.

To take part, all you need to do is look out for the daily theme and upload your photo to Instagram with the hashtag #stickygramaday1 (with the relevant date number).

Happy StickyGramming!

Community Manager

How To Win Free StickyGrams

Be sure to tag your Instagram photos with hashtag:
#stickygramaday1 (with the relevant date number).

Get $2 Off StickyGram

If you decide to be awesome and give StickyGram a try, use this code to save $2: FRIENDDXY9

Social Media App Everest Invites You to Live Dreams, Goal Share | Courtney Social Media Consultant in Los Angeles

Everyone has their Everest. We help you climb yours.

Social Media App - Everest - Live Dreams and Achieve Personal Goals
Courtney · Monday, December 24th, 2012 at 6:18 pm in Apps · 0 Comments

Here's a quick look at social media app Everest that invites you to live your dreams, and reach personal goals through goal sharing and challenging others with similar interests.

Full social media app review is coming soon! But as always, here are a few screen shots that should keep you busy for some time.

Everest for the iPhone is now available on the US and Canadian App Stores!

About Social Media App Everest (Evr.st)

Founded on the belief that there is no separation between creating a better self and a better world, Everest exists to unlock human potential. Whether people dream to run a marathon, travel the world, learn how to DJ, or read more nonfiction, Everest helps them keep taking the next step.

Review: What Should I Tip?, The Tip Calculator App | Courtney Social Media Consultant in Los Angeles

Courtney · Saturday, December 22nd, 2012 at 2:03 pm in Apps · 1 Comment

This is a review of What Should I Tip?, the tip calculator app by Wavelength Media, LLC that allows you to set a 'tipping philosophy'.

What is What Should I Tip?

Simply put, it's a tip calculator. Quickly executable, and simple to setup.

What Should I Tip? Is A Different Type of Tip Calculator

This tip calculator allows you to set your own 'tipping philosophy'. You can choose either:

  1. Generous
  2. Fair
  3. Stingy

Which of those are you? Ha ha!

Moving forward…
Within the tipping philosophy that you choose, you're able to rate the service you received either:

  1. Amazing
  2. Great
  3. Okay
  4. Sucked

Pretty straightforward, right?

Design & Usability

The user interface is awesome because of the big buttons and the clear direction. It's easy to determine where sliding / flicking is available, even without written directions. Because there are only a few large buttons, the app itself isn't overly complicated, and is easy to navigate.

Application Value

During a get-together at Rush Street in Culver City a few days ago, members of our rather large group received their individual bills with a line items for gratuity already added to the bill, along with a line item to add an “additional tip”. Besides this, there was the total line & signature line (of course), as well as three lines noting 10%, 15%, and 20% gratuity options. The gratuity line item that was automatically added to our bill was actually 18%. Awesome…not.

Based on our waitress' service that evening, a few of us probably would have opted to choose a 'stingy' tipping philosophy, along with a side of service meter marked 'sucked'. She seemed like a nice person, but we rarely saw her, and when we did, we had to remind her of what we needed.

The What Would You Tip? App would have definitely come in handy.

Make sure you grab it before January 23rd, 2013. After January 23rd, the app will be available for around $.99 in the iTunes App Store.

Instagram 3.6.1: Triple Check Your Instagram Privacy Settings | Courtney Social Media Consultant in Los Angeles

Courtney · Friday, December 21st, 2012 at 12:31 pm in Apps · 0 Comments

Instagram (iOS) Version 3.4.1 update came out yesterday, December 21st, 2012.

Read the Instagram (iOS) Version 3.4.1 update notes and you might find something interesting.

Fixed inaccurate display of privacy toggle switch.

I haven't seen the privacy toggle switch since a few versions ago, but if you saw any errors, let me know. It sounds as though the toggle switch error was a visual user interface (UI) issue, and not necessarily a functionality issue. I hope.


Whether you set your Instagram profile to private from the Instagram app, or from a desktop / laptop browser, it's not a bad idea to double – even triple – check your Instagram privacy settings from a desktop or laptop… just in case.

Check out this post to learn how to change your Instagram privacy.

This update arrives after recent social media uproar regarding Instagram’s new user policy which allows Instagram to sell user's photos without user's permission and knowledge.

How To Backup Instagram Photos | Courtney Social Media Consultant in Los Angeles

Third-Party Apps To Help You Backup Your Instagram

Backup Instagram Photos With Instaport
Courtney · Tuesday, December 18th, 2012 at 3:32 pm in Social Media · 1 Comment

Here's how to backup Instagram Photos.

There are two services you can use for this, both of which make it easy to retrieve all of your Instagram photos.

Backup Your Instagram Photos With Instaport

All you have to do is head over to Instaport.me and sign in with your Instagram account. You can then choose whether you want to download your photos directly onto your computer in a .zip file or simply export them to Flickr, another very popular photo sharing service that Instagram leavers are turning to.

If Instaport is offline, use GramGrab. Instaport is currently being overloaded with users who are unhappy with the Instagram Terms of Use.

Backup Your Instagram Photos With GramGrab

The alternative to Instaport is Gramgrab, which lets you browse through your photos, view details about them and download them to your computer.

If you're still using Firefox, install the “Download All Images” add-on to download all of the images on the page that GramGrab gives you.

If you're awesome and using Google Chrome, you can use the “Image Downloader” Google Chrome Extension to download all of the images that GramGrab gives you.

Save Your Favorite Instagram Photos With StickyGram

If you're not concerned about saving all of your Instagram photos, and you'd only like to save your favorites, try StickyGram.

StickyGram will turn your favorite Instagram Photos into magnets for you to save and look at daily!

How To Delete Your Instagram Account | Courtney Social Media Consultant in Los Angeles

Delete Instagram Account
Courtney · Tuesday, December 18th, 2012 at 3:09 pm in Tutorials · 1 Comment

Want to learn how to delete your Instagram Account?

All you have to do is go to Instagram’s accounts removal page here, enter your account information and send off your request.

Once you do this, everything you had on Instagram will be lost forever.

If you have any concerns or questions about the new policy changes and are hesitant about deleting your account, Instagram has posted a link to their latest blog post to explain themselves (read: sway you from deleting your account).

If that doesn't work, simply hit the back button. They conveniently forgot to open their new explanatory blog post in a new window – hoping you'd get distracted and forget about deleting.

So if you haven’t backed up anything, I highly recommend you learn how to backup your Instagram photos.

Something that you think you don’t need now could just be really important to you in the future.

New Instagram User Terms Grant Limited License and The Right To Sell Your Photos | Courtney Social Media Consultant in Los Angeles

New Instagram User Terms - Effective January 16th
Courtney · Tuesday, December 18th, 2012 at 1:17 pm in Social Media · 1 Comment

Instagram shocked users with an update to its terms of service that will let the company sell users' photos to other companies.

Instagram’s New Terms of Use

The new terms of use, effective January 16, includes a controversial change in users' rights section.

“A business or other entity may pay” Instagram to display users' photos and other details “in connection with paid or sponsored content or promotions, without any compensation to you.”

Yes, you read that correctly.

Based on the written terms, as of January 16th, 2013, Instagram can sell your {read: our} photos to companies, and not pay us a dime.

Can You Opt-Out of The New Instagram Terms?


If the terms are not changed, effective January 16th, 2013, if you have not deleted your Instagram account, you are giving Instagram permission to sell your photos to companies, and they will not be required to pay you a dime. You will be granting Instagram a “limited license” for use of your content.

If the terms are not changed by January 16th, 2013, and you continue to post your photos to Instagram, you are accepting these new terms of usage.

Can I Somehow Bypass the New Instagram Terms?

The only way to effectively “opt-out” of these new terms is to delete your Instagram account.

Further, the new terms state that you will waive your rights to a class-action lawsuit or class-wide arbitration. In this, Facebook is protecting itself from your having an issue with these terms and suing them, as a group. As a group, individuals can pool their financial and legal resources to make a larger impact. In most cases, if you sue as a group and win, Facebook will have to pay every Instagram user who falls within the class who is suing. Instead, the terms require that if you have a problem with the execution of these new terms, you must file a lawsuit – as an individual. Based on this, it would be much easier for Facebook to “take you down” by having your case dismissed as an individual who “agreed to the terms of usage”.


Do The New Terms Apply to The Photos of Minors?


“If you are under the age of eighteen… you represent that at least one of your parents or legal guardians has also agreed to this provision.”

Let's see how many parents actually say, “Yes”.
And when you think about the number of parents who would actually saying “Yes” to this, think about the number of children under the age of eighteen who would actually ask.
Yeah. Think about that.

What If My Instagram Account Is Private?

Well, that sort of matters…

“Instagram does not claim ownership of any Content that you post on or through the Service. Instead, you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service, except that you can control who can view certain of your Content and activities on the Service as described in the Service's Privacy Policy, available here:http://instagram.com/legal/privacy/.

Fine. I’ll Make My Instagram Account Private. Duh.

That's good for you.

Except as otherwise described in the Service's Privacy Policy, available at http://instagram.com/legal/privacy/, as between you and Instagram, any Content will be non-confidential and non-proprietary and we will not be liable for any use or disclosure of Content. You acknowledge and agree that your relationship with Instagram is not a confidential, fiduciary, or other type of special relationship, and that your decision to submit any Content does not place Instagram in a position that is any different from the position held by members of the general public, including with regard to your Content. None of your Content will be subject to any obligation of confidence on the part of Instagram, and Instagram will not be liable for any use or disclosure of any Content you provide.

And should Instagram find an “issue” with anything you've posted, based on their own definition of whatever that “issue” might be… according to their terms… on any given date or time, they can terminate your account.

Violation of these Terms of Use may, in Instagram's sole discretion, result in termination of your Instagram account.

Where things get interesting is that, even if Instagram terminates your account, they can do what they want with your content. The rights they granted to you, are no longer your rights.

Upon termination, all licenses and other rights granted to you in these Terms of Use will immediately cease.

Give It To Me Straight. I Don’t Like To Read.

Well, if Instagram really wanted to use your content, whether or not your account is private or not, they could. They could simply terminate your account at any time, and keep the content that exists, and use that content as they please.

Oh. And you could only gain access your content with a court order.

Hey! Don't shoot the messenger.

Will The New Instagram Terms Be Changed Before January 16th?

Based on the news and social media attention these new Instagram user terms are getting, they'll probably change them just enough to make users feel comfortable, by removing the more drastic of the terms, which includes those photos belonging to minors and / or containing minors.

How Do I Delete My Instagram Account?

Learn How To Delete Your Instagram Account.

Social Media Advice on Sending Holiday Cards | Courtney Social Media Consultant in Los Angeles

Social Media Holiday Cards
Courtney · Monday, December 17th, 2012 at 7:05 am in Social Media · 0 Comments

I'm actually a fan of sending and receiving Holiday Cards through snail mail.

Snail Mail Holiday Cards add a personal touch to a Holiday that is now filled with online shopping!

Here are some words of Social Media Advice on Sending Holiday Cards from Baratunde Thurston, former digital director at The Onion and author of the book “How to Be Black,” and Deanna Zandt, the author of “Share This: How You Will Change the World with Social Networking.”1

ZANDT: …I'm just not a fan of eCards because it's so easy to send an eCard that it just doesn't mean anything.

THURSTON: And it's so hard to receive mail…


THURSTON: …that it means too much to me.

ZANDT: Yeah. (Singing) You say tomato and I say…

THURSTON: And I say banana.

Read and Listen to the entire conversation here: Social Media Advice: Sending Holiday Cards

As funny as it is, this interview offers two perspectives of sending Holiday Cards.

social media holiday cards 640x178 Social Media Advice on Sending Holiday Cards social media

How do you feel about sending Holiday Cards? Do you prefer eCards? Or do you prefer snail mail Holiday Cards?

  1. http://nhpr.org/post/social-media-advice-sending-holiday-cards {}